The Ultimate Marketing Vehicle
1998 was a game-changer for Boston Lobster Feast. For many years, local marketing efforts included visiting hotels and tourist areas were done in small pickup trucks with a 14’ fiberglass lobster mounted on the roof. They were distinctive, people took pictures every day as they worked International Drive and Kissimmee. Then, the Volkswagen Beetle returned to the market. One look is all it took. It would be the perfect vehicle to hold a lobster. First, we had to buy a ‘Bug”, second, find a company that could build a giant lobster! BLF got their claws on one of the first ten sold in Orlando, and found Exoscope, a company who worked with the theme parks to produce a HUGE lobster. Mounted on the car, from nose to tail, it would eventually be more than 20 feet long, and weigh in at 800 pounds. The “Lobstermobile” was born.
Subsequently, it has become the most photographed Lobster in the world, and featured in multiple car magazines. It was the focus of several articles in Volkswagen-targeted magazines. Every time the “Lob Star” takes to the streets, people are taking pictures, shaking their heads and some just drop their jaws. The other Lobstermobile bears the plate “ME Icon” (ME is the postal abbreviation for Maine) At the start of 2019, Freeland studios (formerly Exoscope) in Orange City, Florida have built three lobsters, with a fourth under construction.
In 2015, the Maine Maritime Museum in Bath, Maine, reached out to Boston Lobster Feast and wanted to buy a lobster for their first exhibit on Lobstering and the Maine coast. Turns out, that the Boston Lobster Feast was the largest lobster restaurant outside of New England, and that Bar Harbor Seafood was in the top five of lobster distributors nationwide! Jeff Hazell then offered to donate the original Lobstermobile to the museum, and sent two of his staff heading north on Interstate 95 towing the Lobstermobile 1,425 miles, with stops in Myrtle Beach, Washington, Philadelphia, New York, Boston with some sightseeing along the way.
Have you seen the Lobstermobile while exploring Orlando? Tag us in your pics! @bostonlobsterfeast